By: SES ASTRA
More than twice as many viewers worldwide will be watching online video and catch-up services than will subscribe to Internet delivered TV channels, forecasts a report from Informa Telecoms & Media.
The report, Congestion Up Ahead? Internet traffic and service forecasts 2010-2015, predicts that Internet usage and traffic will continue to rise globally and by 2015, connected TVs or set-top boxes will be used for ‘over the top’ services by 380 million people whereas IPTV subscribers will total only 163 million worldwide.
In some countries the advantages of OTT will be even more marked. The report suggests that in the UK, the popularity of services such as BBC iPlayer (currently available on Freesat satellite set-top boxes for reception of broadcasts from ASTRA 28.2°E), will boost OTT users to 27 million by 2015, while IPTV will fall to 3.6 million UK users.
“Many OTT TV viewers will be using connected devices to watch short-form and catch-up TV services, which are complementary, rather than competitive, to pay-TV,” says Informa.
Visit www.informatm.com for further information