In anticipation of the London 2012 Olympics in July, UK supermarket chain Asda has looked at the size of British TV sets, and found that the average screen size in the UK is now 30.6in (75cm), up from 28.8in (71cm) in 2008, and that sales of large screen TVs (over 40in/98cm) has risen 12% in the last year.
In London, viewers watch the largest TVs, with an average screen size of 31.5in (77cm), and in Wales, Yorkshire and the South West of England, large screen TV sales grew the most, by over 15%. The average TV screen size is the smallest, at just 29.7in (72.8cm), in the region of East Anglia, where large screen TV sales actually fell last year.
Live coverage of every Olympic event in both standard definition and HD will be carried free-to-air on the ASTRA 28.2°E satellites.
Visit www.asda.co.uk for more information
The number of high definition channels broadcasting to Europe increased by nearly 50% during 2011, and has trebled since 2009, according to research from the Mavise TV database developed by the European Audiovisual Observatory for the EC.
Sports channels are the most popular, accounting for approximately 20% of HD channels, with films and general entertainment in second and third places, respectively, each with about 15%.
More than 330 HD channels are broadcasted via ASTRA satellites at 19.2°E, 28.2°E, 23.5°E, 5°E and 31.5°E.
Visit www.obs.coe.int for further information
German pay-TV platform Sky Deutschland launches a new entertainment channel, Sky Atlantic on May 23, 2012. Broadcast in both standard and high definition, Sky Atlantic is the ‘Home of HBO’ with many new drama series from the US premium network. These include the hit medieval fantasy drama, Game Of Thrones, with both new episodes and older ones shown in HD for the first time on German screens.
Sky Atlantic will also show HBO films and documentaries, as well as previous HBO hits such as The Sopranos, True Blood, Band of Brothers, and The Wire. All series are broadcast with both German and the original English soundtracks.
Sky Deutschland channels, including Sky Atlantic and Sky Atlantic HD, broadcast from ASTRA 19.2°E.
Visit www.sky.de for further information.
HD+, the German free-to-view encrypted high definition platform, is now viewed in over 2.6 million homes – more than three times the number receiving the service a year ago. About 2.1 million households are currently enjoying the 12-month free trial period, with over 500,000 paying the €50 HD+ annual service fee. HD+ expects there to be 1 million fee-paying HD+ viewers by the end of this year.
European broadcast services provider Media Broadcast has opened a DVB-S2 platform on ASTRA 3B at 23.5°E to provide high definition channels to cable and DTH viewers in Central and Eastern Europe, in particular the Czech Republic and Slovakia. The first HD channel to be carried is the CT1 general entertainment channel from Czech public television broadcaster Česká Televize.
Visit www.media-broadcast.com for further information
TV viewers in the UK watched an average of 28 hours of TV per week in 2011, equivalent to two months out of the year, according to a report from the UK’s TV licence collection agency, TV Licensing.
Some of the capacity on ASTRA 19.2°E freed-up by the switch-off of 29 German analogue satellite channels on April 30 has already been filled by a rush of new high definition German-language channels to Europe’s premier satellite position.