BR-Alpha Goes ARD

The German educational channel BR-Alpha from regional broadcaster Bayerischer Rundfunk (BR) has changed its name to ARD-Alpha to reflect BR’s affiliation to ARD (Arbeitsgemeinschaft der öffentlich-rechtlichen Rundfunkanstalten der Bundesrepublik Deutschland, the consortium of public broadcasters in Germany) and the national reach of the channel.

ARD-Alpha is the first channel to use the ARD name and the change will see an increased number of the channel’s news and documentary programmes contributed from other ARD affiliates. ARD-Alpha broadcasts free-to-air from the ASTRA 19.2°E satellites.

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