Despite the popularity of smart phones and tablets, when it comes to watching television, the traditional TV set is the screen of choice for UK viewers, according to a report from Thinkbox, the marketing body for commercial TV in the UK.
During 2013, while the average UK viewers watched just short of 4 hours of TV a day, 98.5% of this was on a traditional TV set, with only 3.5 minutes a day spent viewing on tablets, smart phones and laptops. Most viewing on portable devices is of catch-up services from the main TV broadcasters and Thinkbox says that much of this will migrate to the main TV set as more TVs and set-top boxes include internet access (which already features on many Sky and Freesat satellite receivers).
Overall, average TV viewing is up by 12 minutes a day compared to ten years ago.
Visit www.thinkbox.tv for more information