Connected TVs are Unconnected

Indeed, Analysys Mason says that the connection rates are probably lower still as some owners may not even realise that they have a smart TV.

TV connection rates were highest among 18-34-year olds (50%) but in the over-55 age group just 32% of smart TV owners had connected their TV sets to the internet. Analysys Mason believes that the low take-up of online TV services is down to unappealing online content and poor usability, compared to conventional reception of broadcast TV.

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