Examining the behaviour of eight US and UK ‘advanced user’ households with connected devices and services, over three years, the study found that although half of the homes had acquired a smart TV, it was not the main source for connected media entertainment, as other devices, such as smart phones and tablets, were easier to use.
Strategy Analytics says that developers are ‘failing to provide smart TV users with apps and services that enhance the TV experience. An intuitive remote that works fluidly with the user interface and provides ease of text input with an integrated touchscreen is imperative to consumers finding the apps and services functional on a TV.’
The study concludes that while TVs will continue to play a key role in domestic lifestyles, people will increasingly rely on the convenience of personal devices to support their entertainment needs.
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