A survey of more than 4000 viewers in the US, UK, France and Germany by research company Futuresource Consulting has revealed that although internet connectivity has expanded rapidly in recent years, over 25% of connected TV owners do not use their TVs to connect to the internet. The connection rates vary considerably between the countries surveyed – the UK is the lowest with only 56% of connected TV owners using the connection, and France the highest with 71% connected. Nevertheless, the ‘Living with Digital’ survey found that over 44% of connected TV owners cite the Internet connectivity as a key reason for choosing a TV.
The most popular online uses for connected TVs are watching catch-up TV and YouTube videos, and on-demand films, with social networking sites, streaming music and personal media libraries less frequently used.
Visit www.futuresource-consulting.com for more information